Meet Jamyra Alexander — Skin Educator & Aesthetic Expert
Founder, TruIdentity Destination Spa

With over 15 years of experience in aesthetics and holistic wellness, I create elevated skincare experiences designed to rejuvenate, restore, and reveal your most radiant skin. Trained through Aveda, my approach thoughtfully blends Ayurvedic techniques, luxury spa rituals, and advanced corrective skincare to support both the skin and the nervous system.

I specialize in HydraFacials, dermaplaning, microchanneling, corrective facial treatments, upper-body massage, and professional teeth whitening. Each service is personalized with intention, ensuring clients not only see visible results, but also feel deeply relaxed and renewed.

While I bring the philosophy and spa aesthetic of TruIdentity Destination Spa, I am honored to collaborate with Alura Veda in a shared commitment to professionalism, wellness, and elevated client care. Together, we are creating a refined environment where clients are welcomed, supported, and empowered to embrace their natural glow.

Luxurious. Restorative. Purposefully curated.
This is skincare that nurtures the skin—and the soul.

Expert Colorist and Stylist

Meet Martha, our talented new Esthetician at Aluraveda! With a passion for skincare and a gentle touch, Martha is dedicated to helping clients achieve radiant, healthy skin. Her expertise and personalized approach make every treatment a rejuvenating experience. Book with Martha for a glow-up like no other! 🌟

Master Esthetician

My name is Jordan I grew up in Alaska and recently moved to Virginia. I enjoy playing tennis, crafting and enjoy spending time with my three dogs. I grew up as an older sister to two younger siblings, so my passion for hair started at a younger age. I am a new stylist and am excited to start my journey.

Soma is a Virginia State Board licensed, Phibrows certified permanent makeup artist. She also received her permanent makeup training/certification from the Esthetics Institute. She is also a certified professional makeup artist with over 10 years of experience in the beauty industry. She started her career as a makeup artist for MAC Cosmetics. Her knowledge and experience as a makeup artist have given her an understanding of makeup application, brow shapes, face shapes and has extensive experience in color theory and color correction. Soma is also a registered medical assistant which gives her the knowledge to provide permanent makeup using aseptic techniques to insure safety for her clients. Soma is very passionate about her work and loves to make her clients feel confident and beautiful.

Richa is a licensed cosmetologist and has 5 years of hands-on experience in haircut, style, and hair coloring. She also does keratin treatment, balayage, ombre, makeup, waxing/threading. She has a master’s degree in Arts and is very passionate about her role here with our salon. She is very friendly and likes to work in detail with her clients and tries her best to make them happy. Apart from that, she likes to keep herself updated with the latest styles and fashion trends.